You Only Live Once Free Essays

Everybody these days say, â€Å"You only live once† but have you ever taken the time to look at why? Kids, teenagers, and a few adults that live by the modern terms pursue their actions upon this saying. Each individual is different, we all think differently based upon what we do, how we were raised, the culture were brought up in, and other factors that relate to an individual’s life. Not everyone is going to think why we live once or if we live once do we get an after life? Some cultures actually believe in re-birth but that is a different subject. We will write a custom essay sample on You Only Live Once or any similar topic only for you Order Now My opinion toward this question is based on my beliefs and the actions that I have taken to achieve to this mental status. I believe we all live once to attain a successful endeavor that not only provides the necessities for yourself but can facilitate to those that are near you. Mistakes are bound to happen when pursuing this successful role toward â€Å"only living once† but knowing the difference between knowing if a mistake will happen and having a mistake happen during your actions that take place is different.For example you could be studying for an exam in math and English but decided to study for math because you assume you will do more poorly at it than English because you have always been average in Math and English is not a problem, so as test day comes and you take the math test you seem to not have a problem but as you took the English exam you take longer because you had not equally balanced the study time and had not focused on what the exam was really going to be so you did poorly on the subject you thought you’d do well in, that is a mistake that was not done without knowing.An example of just knowing the mistake is when your hanging out with your group of friends and your offered a substance you are not suppose to abuse and ha ve thought about a wrong factor that may interfere with your actions if you follow the steps of your peers but even as that thought came across you do it anyways leading you to get in trouble by the authorities an revealing the mistake you knew that would happen.Knowing the difference between the two is crucial because depending upon the situation and how the mistake was approached your more than likely to learn from it, making yourself a better person and achieving your endeavor. But having a repetition of the same mistakes leads nowhere and keeps you in the same spot having success that lied in your hands be in someone who well deserves it. No doubt you may live once whether you make the simplest istake or not but living in happiness is the key to fortune and success. Think about life being as one and making the best of what you have leads to many good things so even if you think about â€Å"you only live life once† think about how you would like to live it. Think about what success means to you and be fortunate to those that reside by you because smart decisions will be well put off in the near future as life is a growing process. How to cite You Only Live Once, Papers

Certifications and Benefit Corporation Statutes †MyAssignmenthelp.com

Question: Discuss about the Certifications and Benefit Corporation Statutes. Answer: Introduction Tom Shoes which is well recognized as TOMS is a for profit organisation which is established in California, The United States in the year 2006 by the efforts of Blake Mycoskie. The organisation is also considered as a good example of a social enterprise as its purpose of existence is not only profit making but also to help the societies and the communities to develop and grow. There are basically five primary products that comprises of handbags, apparel, coffee, eyewear and shows that are typically based on the design of Argentine alpargata. The key social objective of TOMS is to help the society by its social work such as whenever the organisation sells a pair of shoes, at the same time a new pair of shoes is offered to an impoverished child free of cost and when an eyewear is sold, the profit attained from that is used for restoring the eyesight of the individuals in the developing nations. In the year 2014, the organisation has launched TOMS Roasting Co. and where the social activ ity associated is supplying 140 litres of safe water to the people who are in need of it in respect with each purchase of TOMS Roasting Co. coffee. In the year 2015, the organisation launched the bag collection which was primarily launched for having a contribution in the maternal health advancements. With the purchase of TOMS bags, there is distribution of birth kits to the women for having a better and improved practice of safe childbirth (Toms, 2017). There is a need of marketing plan for the product and activities of the social enterprise can add value to the organisation and the report will present some key aspects of the marketing plan which will help in delivering high value to the enterprise. Macro Environment Analyses There is a need to expand the products of TOMS so that more number of individuals can be the targeted customers and increase level of social development and social progress of the organisation. For this, there is a need to understand the untapped markets of The United States by the means of PEST analysis: There is vast attention drawn from the several organisations to the social enterprises such as the government organisation, the non-government companies and the advocacy groups. Due to huge size of the retail sector as well as a significant aspect of the economy and social welfare, there are several discussions that occur due to future and present state of the social enterprise and the retail sector on the global basis. The numerous political aspects that affects the performance of TOMS comprises of the subsidies offered, legislations for the business activities, overseas competition and policies and procedures (Noori, Kucukvar Tatari, 2015). The retail industry and the socially recognized organisations of The United States are somewhat at a high level of risk because of the fact that there is a need of high amount of capital, considerable strategic management and customer and community satisfaction (Lawn, et al., 2012). There are several economic aspects that impact the business operations of TOMS such as increased currency rates, trade cycles, competition with overseas countries, market season ability, competitive rivalry and mergers and acquisitions (Radojevic Bashkin, 2007). There is increased concern of the individuals over purchasing products and services from those organisations that are high in social responsiveness and responsibility. Therefore, it is a beneficial aspect for TOMS to perform business as a social enterprise to attract more number of consumers and as a result help the societies to get developed with a rapid rate. There are numerous practices of TOMS which are socially recognized and are vital in offering support to the organisation (Visser Tolhurst, 2010). The United States is one of the leading countries in retail sector as the retail industry is booming and developing with a sound and upsurge rate. The products and the services of the organisations are completely technologically developed and extremely techno savvy. There is integration of technology and operational efficiency that promotes the productivity of the organisations. The use of technology is also widening in the social enterprises for the purpose of social development as well as profit generation (Gambacorta, Hofmann Peersman, 2014). Macro environmental actors In the present scenario, the number of organisation who perform both profit for business and social good are increasing because of the fact that the customers also want to purchase from such socially responsible companies and thus the competition is also growing in this field too. There are few competitors both at domestic and international level that also perform similar things i.e. the development of the society through their business operations. It also comprises of competitors such as the NPOs, NGOs, the government organisation and other business organisations such as Teach for America, Newmans Own, Comic Relief, etc. All such social enterprises are doing well and have strong customer base too so that they can help the societies to get boost and developed. These macro environmental actors i.e. the competitors have a direct impact on the value creation, communication and delivery of the products of TOMS. In terms of value creation, the societal values created by these actors are c ompared with atht of TOMS and the one who generates more value is considered as more socially responsible. Thus, it targets the organisation to deliver increased value to the society as well as the customers (Doherty, Haugh Lyon, 2014). At the same time, the organisation is also required to have improved communication with the customers so that they can retain and have reliable association with the company otherwise such actors fetches the attention of the customers. And in terms of delivery, the impact of macro environmental factors can be realised as the organisation is required to perform the social good and development as soon as possible because of the fact that due to increased competition the reliability is proved by the means of delivery and outcomes only. Thus, the increased competition poses few threats for the enterprise and its long-term sustainability (Murray, 2012). Business performance analysis The business performance of TOMS can b e assessed and analysed as the company has offered 35 million pairs of shoes since its established i.e. by 2006. With a social purpose, the enterprise is successful enough in performing and operation a social business (Anderson, 2015). The organisation gives the shoes in around 60 nations and has an alliance with 100 NGOs that distribute these shoes to the needed ones. Presently the organisation has more than 550 employees who are serving in five different product lines and achieving the objectives of social development (Lebowitz, 2016). The organisation is one of the leading enterprises who have achieved balancing in performing profit with purpose. The business performance and the expansion and development of the enterprise can be realised as from $25,000 to $250,000 it has invested as its social entrepreneurship fund for the development of the societies. Thus, the organisation is one of the most recognized and leading example of social enterpr ise across the world (Buchanan, 2016). SWOT analysis Enterprises such as TOMS possesses some specific strengths such as they have huge subsidies and grants from the organisations, institutes and government as they are primarily working for a social cause. Strength of the organisation is that it is highly socially responsible which enhances the brand visibility and recognition of the enterprise in the customers eyes. Other few strengths of TOMS comprises of significant presence in few regions of The United States, reliable customer base and strong communal support. There is also appropriate support of the stakeholders because of increased profit generation (Toms, 2017). Organisations such as TOMS barely cover their expenditures by the means of profits. The organisation has its key emphasis on the satisfaction of the consumers and the development of the society. Thus, the profits and revenues suffer and this is a prime weakness of the enterprise. There are vast opportunities for TOMS to have more partnership, expansions and have grants from the institutes and government organisations. The organisation can enjoy the alliances and can extend the reach of the products and services and as a result there can be increased level of societal development as well as profits. There is a threat of economic crisis as well as also having increased customer bases in such a competitive era is very much difficult for the organisation. Thus, there is threat that whether appropriate funds would be arranged or not for the accomplishment of the social cause or not (Anderson, 2015). Segmentation and target market analysis The complete market is segmented on the basis of four specific market segments. The segmentation of the market helps in effective target marketing and framing of adequate strategise to target the market band generate sales for the products and services. On the basis of geographical segmentation, presently the reach of TOMS products is basically in California only and there is a vast need that few other regions of the United States must also target by the enterprise so that there can be increased reach of the products and higher level of societal support can be offered to the communal. Thus, geographically the market must be segmented by tapping the more untapped regions and also the one which are considered as good and crowded locations (Brown Wyatt, 2010). On the basis of demographic segmentation, both males and females member of the societies are equally targeted as there are products for bother of them such bas apparel, shoes, eyewear and from the handbags range the primary market segmentation will be done of the basis of women. As well as from the age perspective, the markets are segmented atht covers mostly the individuals from age group 20 to 50 as they have high purchasing power as well as increased demand or such products (Defourny Nyssens, 2012). On the basis of psychographic segmentation, there covers those people that are much involved in social activities and have high purchasing power. Such group of people are more likely to be the potential customers as they have a tendency to purchase things and get associated to those organisations that are working for a social cause too in addition to their commercial business. On the basis of behavioural segmentation, the market segment is on the basis of loyalty and reliability as there are the customers who are evidently associated with the brand and the products of the enterprise. As well as the market is also segmented by the means of buyer readiness as these customers have an intention to buy products by having a concern regarding the social cause associated with each buying (Bull, et al., 2010). For targeting the potential customers and the market, the enterprise will offer its products by the means of differentiation as there is also a social cause associated with the selling of the products which so not there in other organisations, thus the markets will be targeted by the means of offering the significance of fulfilling social responsibility through the purchase of the customers (Lee Kotler, 2011). Marketing objectives The financial objectives of the enterprise is to have increased revenue and profit generation for the stakeholders by the means of increased customer base and selling of the products so that the stakeholders continue with their purpose of social development as well as also have funds to manage the commercial business of the organisation (Pirson, 2012). The organisation wants to increase its sales from twenty percent by the means of this marketing plan of having further expansion in the untapped regions of the United States (Luke, Barraket Eversole, 2013). The non-financial objectives of the organisation behind developing this marketing plan is to have increased societal growth and developments by the means of offering help to more number of individuals through water supply, funds, shoes and other monetary and non-monetary offerings. The organisation also wants to reach the developing nations and help them in various ways as a social enterprise for their progress and growth (Pirson Lawrence, 2010. SMART principle A SMART principle or marketing objective can be used for as the blueprint for attaining high level of efficiency in the marketing plan developed for the organisation. In link with the situational analysis of TOMS following is the SMART principle or marketing approach of the enterprise: The specific or particular marketing objective of the plan is to enhance the social development as well as the growth of the societies through increased customer base and expansion in the untapped regions of the nation. The success of the marketing plan is measurable in nature as it can be evidently measured through the increased customer base, enhanced sales, increase demand for products, more number of alliances and high societal development. All these aspects measure the efficiency of the marketing plan. The marketing objectives are achievable in nature as there can be extended the roots of the organisation in the rest part of the United States also. By having expansion and increased customer base, the objective of achieving more funds for the development of the societies can also be achieved with a faster rate (Grassl, et al., 2012). The marketing objective or principle is realistic in nature as they can be achieved by the organisation as TOMS possess the strength to have expansion and get more number of customers associated with it and perform social good. The marketing plan has a proper and scheduled beginning as well as ending. The marketing plan developed for TOMS have a proper timeline of the activities as it has present opportunities to grow and extend its customer base in a given time frame and also achieve social development of the societies through its expansion in a given timeframe (Sakarya, et al., 2012). Marketing strategy and programs The product is the various products of Toms which need extended customer bases such as the shoes, bags, eyewear, apparel, etc. These are the products that also generate funds for the developed of the societies such as impoverished children, poor people, women, etc. With each purchase of the products and the profit earned by the organisation with the selling of some of the products, it can help such groups of masses with that money for their development and progress and have social good (Nwankwo Gbadamosi, 2010). The prices of the products are affordable in nature and can be purchased by the individuals who are middle as well as upper class. There are also available products which are offered at discounted prices when people buy them in a good number of quantities. The place targeted is the domestic nation only i.e. the United States but the various untapped regions of the country where it has low significance and where the enterprise does not have a reach. There will be more number of stores of the enterprise at some of the most crowded and happening locations so that more number of customers get be attracted to purchase products (Mitchell, Madill Chreim, 2015). For the promotion of the organisation and its products, there will be used few key promotional tools such as firstly one of the most powerful promotional tool i.e. the social media. It is one of the prime source through which advertisement of the social enterprise can be performed and gather the attention of the potential customers such as by means of social sites and platforms. Another tool will be posters, hoardings, emails, television advertisements, personal selling and word of mouth. One more key promotional tool can be association with other organisations that work for social good so that more number of alliances can be formed and the brand visibility can be increased (Fourali, 2010). The people associated are the employees as well as the volunteers that work for the enterprise. The organisation works both for commercial as well as societal benefit and thus there are people who have their reliable association with the organisations. They help in offering monetary and financial support the needed people (Mitchell, 2011). The enterprise wants to expand its services through having more number of stores in some of the most renowned and best places of the United States only. If the store will be opened at the crowded and a place where there is a shopping mall or any hub for people where they regularly visit then it will be a point of attraction for them. There will also be uploaded the videos and photos of people who have received helped from the enterprise and have achieved a good an better life. Such ambience and physical evidence will help in increasing their interest for buying products from TOMS as it is a social good too (Ginevi?ius, Podvezko Ginevi?ius, 2012). The process involved is the manufacturing of those products and selling them at a price which can both perform a commercial business as well as help in achieving the social and ethical objective as planned. With every purchase of a shoe or an eyewear automatically with an integrated process same amount is used for the betterment of the individuals who require help (Mitchell, 2011). Conclusion The organisations are required to perform both entrepreneurial good as well as social good for having a recognized social presence and long terms sustainability. From this report, it can be concluded that if ROMS as a social enterprise expands in reach in the untapped regions than it can increase its customer base as well as also extend the reach of its social good and communal developed through the money earned from upsurge sales. Thus, it can be stated that the marketing plan for TOMS can be well executed and give positive results if it is performed with utmost effectiveness and efficiencies and by targeting the correct set of customers. It is recommended that the organisations must fulfil their social responsibilities by the means of giving some amount of share of their profits for the development of the societies as well as it should also take good use of the promotional tools so that more number of customers can have a reliable association with the enterprise. References Anderson, E., (2015). How Toms made hundreds of millions of dollars by giving shoes away, Retrieved on: 12th August, 2017, Retrieved from: https://www.telegraph.co.uk/finance/enterprise/11580387/How-Toms-made-hundreds-of-millions-of-dollars-by-giving-shoes-away.html Brown, T., Wyatt, J. (2010). Design thinking for social innovation IDEO.Development Outreach,12(1), 29-31. Buchanan, L., (2016). What's Next for Toms, the $400 Million For-Profit Built on Karmic Capital, Retrieved on: 12th August, 2017, Retrieved from: https://www.inc.com/magazine/201605/leigh-buchanan/toms-founder-blake-mycoskie-social-entrepreneurship.html Bull, M., Ridley-Duff, R., Foster, D., Seanor, P. (2010). Conceptualising ethical capital in social enterprise.Social Enterprise Journal,6(3), 250-264. Defourny, J., Nyssens, M. (2012). The EMES Approach of Social Enterprises in a Comparative Perspective. Doherty, B., Haugh, H., Lyon, F. (2014). Social enterprises as hybrid organizations: A review and research agenda.International Journal of Management Reviews,16(4), 417-436. Fourali, C. (2010). Social marketing.Education and Social Change: Connecting Local and Global Perspectives, 79. Gambacorta, L., Hofmann, B., Peersman, G. (2014). The effectiveness of unconventional monetary policy at the zero lower bound: A cross?country analysis.Journal of Money, Credit and Banking,46(4), 615-642. Ginevi?ius, R., Podvezko, V., Ginevi?ius, A. (2012, May). Determining the effectiveness of enterprise marketing based on the 4Ps model. InProceedings of the 7th International Scientific Conference on Business and Management(pp. 10-11). Grassl, W. (2012). Business models of social enterprise: A design approach to hybridity.ACRN Journal of entrepreneurship Perspectives,1(1), 37-60. Lawn, J. E., Kinney, M. V., Black, R. E., Pitt, C., Cousens, S., Kerber, K., ... Oestergaard, M. Z. (2012). Newborn survival: a multi-country analysis of a decade of change.Health policy and planning,27(suppl_3), iii6-iii28. Lebowitz, S., (2016). The founder of TOMS Shoes talks growing a business, social entrepreneurship, and balancing profit with purpose, Retrieved on: 12th August, 2017, Retrieved from: https://www.businessinsider.in/The-founder-of-TOMS-Shoes-talks-growing-a-business-social-entrepreneurship-and-balancing-profit-with-purpose/articleshow/52766721.cms Lee, N. R., Kotler, P. (2011).Social marketing: Influencing behaviors for good. Sage. Luke, B., Barraket, J., Eversole, R. (2013). Measurement as legitimacy versus legitimacy of measures: Performance evaluation of social enterprise.Qualitative Research in Accounting Management,10(3/4), 234-258. Mitchell, A. (2011).Marketing Strategy in Social Enterprises: An Exploratory Study. University of Ottawa (Canada). Mitchell, A., Madill, J., Chreim, S. (2015). Marketing and social enterprises: implications for social marketing.Journal of Social Marketing,5(4), 285-306. Murray, J. (2012). Choose Your Own Master: Social Enterprise, Certifications and Benefit Corporation Statutes.Certifications and Benefit Corporation Statutes. Noori, M., Kucukvar, M., Tatari, O. (2015). A macro-level decision analysis of wind power as a solution for sustainable energy in the USA.International Journal of Sustainable Energy,34(10), 629-644. Nwankwo, S., Gbadamosi, T. (Eds.). (2010).Entrepreneurship marketing: principles and practice of SME marketing. Routledge. Pirson, M. (2012). Social entrepreneurs as the paragons of shared value creation? A critical perspective.Social Enterprise Journal,8(1), 31-48. Pirson, M. A., Lawrence, P. R. (2010). Humanism in businesstowards a paradigm shift?.Journal of Business Ethics,93(4), 553-565. Radojevic, M., Bashkin, V. (2007).Practical environmental analysis. Royal society of chemistry. Sakarya, S., Bodur, M., Yildirim-ktem, ., Selekler-Gksen, N. (2012). Social alliances: Business and social enterprise collaboration for social transformation.Journal of Business Research,65(12), 1710-1720. Toms, (2017). About Toms, Retrieved on: 12th August, 2017, Retrieved from: https://www.toms.com/about-toms#corporateResponsibility Visser, W., Tolhurst, N. (Eds.). (2010).The world guide to CSR: A country-by-country analysis of corporate sustainability and responsibility. Greenleaf Publishing.

Recommendations and Scope for Further Research free essay sample

This research was broad based, involving multi dimensional study of all possible factors influencing the Personal Market in general and Small Car Market in particular. There are very important findings related to influence of socio-economic issues of Indian middle class, infrastructural issues like development of roads, government policies, price and cost of running and maintaining the car etc. Performance of Tata Motors Nano car, which is the smallest car, in the small car segment, and was positioned to meet the requirement of a spatial segment of Indian buyer was also studied extensively. 6. 1 Findings and Conclusions Major findings and conclusions drawn from the study are listed below -1. 71 percent of respondents have shown their preference towards low engine capacity cars to get higher fuel efficiency. It shows that in future only cars giving higher fuel efficiency will be preferred by Indian consumers. . 73percent of the respondents have shown their preference toward small cars as due to increased traffic and congestion on roads. We will write a custom essay sample on Recommendations and Scope for Further Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page As vehicle population is increasing continuously and size of city roads started appearing narrow, it can be concluded that small cars will prove sustainable in the future. 3. 74 percent of respondents have shown their preference towards small cars due to parking convenience of roads. In cities due to phenomenal increase in number of vehicles, parking is proving to be a big problem. Parking of small cars is a bit easy and therefore, in future people are likely to prefer small cars. 210 4. In recent past car manufacturers have launched a number of models of small cars with comparable features of big cars, consequently small car owners can now enjoy all these features in small cars also. In all 73 percent of respondents have expressed their happiness due to this reason endorsed the purchase of small car. 5. In India still personal disposable income of majority of respondent is not so high that they can afford to buy a big car and therefore, 71 percent of the total respondents have expressed their opinion that their disposable income permit them to buy only a small car and thus small cars are going to be sustainable in Indian car market. 6. In India due to increase in literacy rate and also desire to lead a comfortable life have induced the people to observe small family norm, which can easily be accommodated in small cars, the of choice people is, therefore, shifting towards small cars. 0 percent of total respondents have expressed the view that small car is good for them as they have small family. 7. 70 percent of the total respondents have expressed their opinion that they prefer the small cars as repair facility is available easily and next to their door for the repair of the same. 8. In past few years the number and percentage of women in employment is increasing staidly. Such women employee prefers the small cars due to variety of reasons. 76 percent of the total respondents have expressed their agreement to the fact that increased women employment has boost the sale of small cars. As this trend is going to persist, the future of small car is bright. 9. Increased affluence and easy availability of loans and finance facilities have led to many two wheeler users to buy their first car which is normally a small car. This has made the small cars sustainable in Indian car market. 78 percent of total respondents have endorsed this fact. 10. In past few years urban as well as rural affluence has increased. This has boosted the trend of urbanization. This in turn induces the people to buy 211 ars. In all 77 percent respondents are of the opinion that growing urban population has boost the market of small cars in India. 11. In past one decade a phenomenon improvement has taken place in the road network. This has induced the sale of small cars in India. 81 percent of the total respondents are of the opinion that improved conditions of roads even in small cities have led to increase in demand of small cars. 12. Government of India has formulated such policies which stimulate the sale of small cars. 2 percent of total respondents are of the opinion that favorable government policy has boost the sale of small cars. 13. Price of the cars as well cost of spares, parts and component also govern the choice of a car. Normally price of small cars as well cost of spares, parts and components are comparatively low and affordable. Therefore, people prefer to buy small cars. This fact was endorsed by 74 percent of the total respondents. Thus it appears that small cars are going to be sustainable in Indian market. 14. The cost of repair and maintenance is comparatively very low in case of small cars. This also remains one of the considerations in forming the decision to buy a car. 83 percent of the total respondents are of the opinion that lower cost of repair and maintenance has influenced their decision to buy a small car. 15. Government levies taxes on small cars by low rate and rate of insurance of small cars is also very low as compare to big cars which are higher priced, therefore large number of people opts for purchase of small cars. A majority (68%) of the respondents have shown their agreement towards this. 16. About 3/4th of the total respondents are of the opinion that small cars are still preferred choice of Indian consumers therefore, it can be concluded that small cars will be sustainable in Indian car market. 17. 77 percent of the respondents are of the opinion that constantly rising costs of inputs and fuel prices will contribute to the sustainability of small cars. 18. Small cars prove sufficient to meet the family needs of Indian middle class and therefore, small cars remain preferred choice of Indian middle class. 212 This fact was endorsed by 82 percent of the total respondents. Therefore it can be concluded safely that small cars are going to be sustainable in Indian car market. 19. Over the years a status consciousness has developed among Indian middle class and to fulfill this need they prefer to buy small car as most of them can not afford to buy a big car. Therefore, small cars remain a preferred choice of Indian middle class. 82 percent of the total respondents have endorsed this view and therefore it can be concluded that small cars will be sustainable in Indian automobile sector. 20. Indian middle class consumer is buying a car for either as a necessity or for comfort. The financial constraint therefore does not permit him to have the luxury of expensive, out of reach big cars. 82 percent of the total respondents of this study are of the same opinion. Looking to large base of middle class population in India, it can safely be concluded that small cars are going to be sustainable in Indian car market. 21. Parking of cars at residence is proving a difficult proposition now-a-days. Indian middle class resides normally in compact houses, parking space is in these houses is limited or non existent. In such conditions Indian middle class finds it is more comfortable with small cars. 83 percent of the total respondents acknowledged this fact and endorsed that the parking convenience at residence induces middle class to buy a small car. Thus it is concluded that small car will be sustainable in Indian car market. 22. Family and peer pressure often plays an important role in making buying decision of a vehicle . In case of Indian middle class this pressure induces them to buy small car. 68 percent of the total respondents were of the opinion that this pressure nduces the Indian middle class to buy the small cars. Therefore, small cars will remain a preferred choice of Indian middle class. 213 23. Working women in general and from middle class in particular prefer to buy a small car due to driving and parking comforts offered by such cars. Therefore, small car is a preferred choice of Indian Middle class working women. About 84 percent of total respondents have endorsed this fact. As the number of middle class women employees is on increase continuously, it can be concluded that small cars will sustain in the Indian automobile sector. 4. The focus of current middle class families is more on spending and enjoying life. Their personal disposable income has also increased substantially. The desire to lead a conferrable life is motivating them to buy a car, and with the financial constraint more then often it is small car. Therefore, popularity of small cars is increasing. 80 percent of respondents have shown their agreement that desire to lead comfortable life among middle class will contribute to the sustainability of small cars. 25. Of late Indian middle class has become status conscious. One of the simple ways to exhibit the status consciousness is to buy a car. Therefore, more and more middle class people are embarking upon the decision to buy a car. This fact is going to contribute to the sustainability of small cars in Indian automobile sector. 83 percent of the total surveyed respondents have expressed their agreement to this. 26. Number of middle class people is on continuous increasing in Indian, since small car is a preferred choice of this segment, it can be concluded that small car will sustain in Indian market. This view has been endorsed by 81 percent of the total respondents. 7. A very small car launched by Tata Motors is not sustainable in Indian automobile sector as 82 percent of the respondents have expressed their opinion against Nano it is perceived as not safe and stable. 28. Tata Motors Nano is not preferred by Indian consumers in spite of being low price and more fuel efficient, as almost 97 percent of the respondents have 214 expressed their agre ement to this. Thus price of car and fuel efficiency of it, are not only the factors taken into consideration by Indian consumers while making purchase decision for cars. Their decisions are governed by other factors also like safety, features, driving comfort, status, convenience, etc. 29. Nano is not even preferred by Indian consumers as suitable for â€Å"† Only for City use† car.. 91 percent of the respondents have expressed this view. 30. Nano is not a preferred choice of Indian consumers, neither as a first car nor as a second or additional car. 88 percent of respondents have disown it as their choice as a first car and 93 percent of respondents have disown it as their choice as second or additional car. 31. Tata Motors Nano car was positioned as a better alternative for two wheeler. However those who are using two wheelers for their personal and family use and can afford to buy at least a small car are also having hesitation in buying Nano. 93 percent of the respondents have that they would not like Nano to take out their family instead of scooter or a motor bike. Thus it can be concluded that Tata Motors Nano has lost it’s initial charm and hype created in Indian car market. 32 Out of the total surveyed respondents (1500) , 1271 respondents have acknowledged that they are using small car ,remaining of respondents said they are not using a small car. This implies that Indian car market scene is still dominated by small car. 33. 79 percent of the respondents those using small car have expressed their satisfaction with a small car. Remaining 21 percent of respondents were not satisfied by with the small car. This very high satisfaction level with the users, is clear indication of sustainability of small car in Indian market. 34. 83 percent of the total respondents have acknowledged that they would like to recommend the car currently being used by them to the prospective buyers. This again shows that most of the car users are satisfied with their 215 present car, whether big or small, and they would like to recommend the same to the prospective buyers. This study has already established the fact that the sale of small car is dominating, this response further support the sustainability of small car in Indian market. 35. This study also reveals that 73 percent of the respondents have expressed their opinion that small car will be the preferred choice of Indian Middle Class and will sustain in Indian car market. 6. For this study the questionnaire was so designed to get a clear idea about the preferences, choices, socio- economic issues, financial constraints, influencing factor of government actions and policies, consumer profiles etc. Since the study covers interest of all stake holders of Indian automobile sector, the recommendations are grouped under the following†¢ Recommendations for the car and auto component manufactures. †¢ Recommendations fo r auto finance organizations. †¢ Recommendations for policy planners- †¢ Recommendations for prospective car buyers. One important finding coming out of this study, which can change significantly the dynamics of Indian business, is shift in the consumer profile. Though the urbanization is taking place at a very high rate, it is the consumption of Rural India which is increasing at faster rate then Urban India. There for the recommendations for the basis of shift in consumer profile are grouped together, for the four segments of stake holders as specified above. 216 6. 2. 1 Recommendations for the car and auto component manufactures1. The fuel efficiency is one of the prime concerns of the car users and therefore it is recommended that the future car engine designee should be based on fuel efficiency and note on high horse power. 2. The availability of repair facility is having influence on buying decision, and therefore it is recommended that the car manufacturer should address this requirement before introducing any high technology based models of small cars for Indian market. 3. The study reveals that the small car is preferred by working women. Introduction of some variance of the car models having â€Å"Women friendly accessories† will attract the women customers. 4. The cost of the spare parts is of concern of car users. To boost the sale of their product it is suggested that the auto component manufacturers, open their dealer networks and service outlets to meet customer’s requirements directly. This is already in practice for car batteries, tyers etc. The Auto electrical segment can also use this. 5. The study reveals that there is shift in consumer profile. The consumer in he rural area is having more stakes in consumption. Currently the car designs are for the urban users. It is recommended that to take advantage of this shift some variance of car models can be designed to attract rural customers. 6. The Tata Motors Nano car is having low price and fuel efficient engine, but as the study reveals it is not accepted by consumers due to various issues like safety, durability, not suitable for long distance travel etc. It is recommended that car manufacture should take a note of this in designing the future models. They are advised to conduct the extensive survey of consumers, particularly, of Nano users, that why a small car launched in Indian car market with a big fan fare could not pick-up and lost its charm in a very short span of time, so that they can revive Nano as per expectations of public and can make it a great success in Indian car market. 217 7. Although 79 percent of the small car users have expressed their satisfaction with the small car being used by them, but 19 percent of the respondents have also expressed their dissatisfaction with the small car which can not be termed as insignificant from any yardstick. Small car manufacturers are advised to develop a suitable mechanism to identify such dissatisfaction and must take concrete steps to overcome their dissatisfaction. 6. 2. 2 i. Recommendations for auto finance organizations. One of the findings of the study is that financing of car purchase is key driver of auto industry. In the discussions it is felt that, as the disposable income is low in the beginning of the career and increases with the passes of time the initial Equated Monthly Installments (EMIs) are proved heavy and burdensome on the purchasers. ii. It is therefore, recommended that auto finance companies can adopt a model of financing in which monthly payment in the initial period can be low, with a gradual increase afterwards. 6. 2. 3 Recommendations for government and policy planners(i) The constantly increasing fuel prices on the one hand support the choice of small car but on the other hand the cost conscious consumer may stop shifting from two wheelers to car. The government, therefore, can take suitable policy decision to offset the impact of increased fuel price by reduction of other taxes and duties on fuel. ii) The study reveals the concern of the parking and traffic congestion on roads. It is recommended that â€Å"Town Planers† and policy makers in the government should suitably address these problems. Looking to the shortage of parking area in the city following solutions can be considered(a) Providing high-rise parking setups with lifts. 218 (b) Parking plazas out side city, with rapid transport system conne ctivity to business areas. (c) Making it mandatory to use roof tops for parking, like basement is used of high-rise buildings. (d) The traffic congestion on road, especially in cities, is often because of non adherence to the driving discipline by users. The traffic management system, therefore need to be made more efficient, active and accountable. (iii) To further boost automobile sector, more reforms in this sector are required, Since the Auto Policy published in 2002, is already more then a decade old a working group of experts should be asked to come out a new policy frame work, taking into consideration the current status and challenges. 6. 2. 4 Recommendations for prospective car buyers. (i) From this study one fact has come out clearly that, currently many models with many variances in each model, are available for a buyer. It is therefore recommended that in selecting a car the buyer should carefully evaluate the technical specifications, and match, the same with his needs. (ii) There are different schemes with different auto finance organizations. With a careful study of the schemes available at the time of car purchase, substantial saving in car financing can be obtained. (iii) Tata Motors Nano car is not favored by majority of the respondents, due to their perceptions, related to safety, stability, status symbol etc. However the manufacturer is continuously working to rectify these concerns. For the buyers having low disposable income, it is therefore recommended that at least considering the very low price of this car, the current model available at the time of purchase can be once again technically evaluated (iv) The government policies for protection of environment are also influencing the engine type and the fuel used in a car. It is therefore 219 recommended that buyer should select a model which is having futuristic technology engine. This study reveals the fact that the ‘Rural Market’ of India is growing more rapidly then ‘Urban Market’. The perception of car manufacturing industry as well as policy planers with the government in India has considered car as a commodity for urban population. This sift in the consumer profile if taken into serious consideration can lead to following recommendations6. 2. 5. 1Recommendations for the car manufacturesi. The interior design of the cars for the future models can be reviewed, and new models or at least some variants of new models can have features suitable for rural buyer. To give examples the long front seat of retro models can be reintroduced, the capacity of petrol tank can be increased etc. ii. The topographic requirement of rural area can be considered for technical specifications, of the cars e. g. wheel size, road clearance etc. to make it more acceptable in rural India. It is necessary to provide additional protection against dust to the vital elements, like fuel injection systems, carburetors, ignition system etc. iii. It is recommended that car manufacturers explore the possibility of introducing â€Å"Four Wheel Drive† system in small car as well. iv. The Personal car sales- net work currently focuses more on urban India, a shift is recommended in this approach. v. It is recommended that, after sale service net work is to be extended to rural area. Since the area to be serviced will be very large, a module having a central workshop with mobile service vehicles attached to it can also be considered. 220 vi. For the manufacturer like Maruti having major stake in small car segment, it is recommended that they can develop a system through which some selected fuel outlets can be used for providing authorized repair service by tanning the staff of fuel outlet. . 2. 5. 2 Recommendations for auto finance organizationsi. The current system of Equated Monthly Installments, is meeting the requirements of urban consumers which are generally fixed monthly income employees. The earning pattern of the rural consumers is different as it is seasonal. Therefore it is recommended that schemes where the option of repayment in unequaled installments, with a rider to make the complete repayment in a predefined period can be introduced. ii. The cooperative banks are generally very strong in rural India. It is recommended that captive auto finance companies can start exploring the possibilities of working with these banks. 6. 2. 5. 3Recommendations for policy plannersThe growth in auto industry segment works as a catalyst for the entire manufacturing sector. This growth is meeting the two very important key objectives of the government e. g. Improved GDP and more employment. It is therefore recommended that the policy planners in government should design the policies which can boost the sale of cars (small cars) in Indian ruler market.

Samuel Clemens - Interpretation Of The Literary Ar Essays

Samuel Clemens - Interpretation Of The Literary Ar Essays Samuel Clemens - Interpretation Of The Literary Artist And Critical Views Of His Works Heaven and Hell and sunset and rainbows and the aurora all fused into on divine harmony . . . It is by the goodness of God that in out country we have those three unspeakable precious things: freedom of speech, freedom of conscience, and the prudence never to practice either of them. Samuel Clemens' profound response to beauty was immediately and untrammeled-the beauty of nature, for which no special training is necessary for appreciation. The quote above supports the idea that Samuel Clemens was a literary artist, possibly America's greatest. Yet, he was definitely not just a writer. He wrote many novels that became American classics. Many of Clemens' greatest works were based on his own personal experiences as a young man on the Mississippi River, and through theses writing he established a place for himself in the classics of American literature. To this day, Samuel Langhorne Clemens is, without a doubt, America's most picturesque literary figure. Perhaps a part of his appeal to t he mass imagination lies in the fact that he himself became the embodiment of literature throughout his and the rest of time. The mastery of his literary oeuvres has surpassed the conventional cascade of literature since the 1800's. Samuel Clemens will be, forevermore, the epitome of the literary world. Throughout his life, Samuel Clemens maintained an engaging and infectiously boyish enthusiasm that led his wife to nickname him Youth. Unlike most men, Samuel Clemens never did renounce his boyhood; he carried with him into maturity miraculously preserved and vibrant memories of his early and middle adolescence, and it was through these memories that he filtered his adult experience. At the age of fifty-five, he wrote to an unknown correspondent: And yet I can't go away from the boyhood period and write novels because capital is not sufficient by itself and I lack the other essential: interest in handling the men and experiences of later times, (Bellamy, Mark Twain as a Literary Artist, 16). On this circumstance, he founded an enviable fame and fortune and an enduring artistic achievement. (Bellamy, 17) Although the splendid moment of his fame is still prolonged and extends immeasurably far into the future, that fame was only a small part of his power. There was something about him that moves people who knew nothing of his renown, who did not even know who he was. Samuel Clemens' personality was of a sort that compelled those about him so strongly that wherever he went, he seemed a being from another planet, a visitant from some remote star. Biography Born in Florida, Missouri, on November 30, 1835, Little Sam was a wild-headed, impetuous child of sudden ecstasies, who was constantly running away in the direction of the river and, as he later wrote, was drowned nine times in Bear Creek and was suspected of being a cat in disguise; a vividly imaginative child, who loved the companionship of the good-natured slave and visited the Negro quarters beyond the orchard as a place of ineffable enchantment; a child whose sympathy included all inanimate things; a child who pitied the dead leaf and the murmuring dried weed of November(Bellamy, 4-7). In many, if not all, of his novels, short stories, and other works, Samuel Langhorne Clemens' personal life experiences reflect heavily on his writing plots. Stories such as The Notorious Jumping From of Calaveras County, Roughing It, The Adventures of Tom Sawyer, Life on the Mississippi, AConnecticut Yankee in King Arthur's Court, and Adventures of Huckleberry Finnhave all been closely related to some of the adventurous, dangerous, and childish experiences in Clemens' own life. As a young man, he developed a troublesome cussedness that distinguished his as a child from his elder and younger brother, Orion and Henry. His mischievousness led to a series of escapades: several times nearly drowning, purposefully contracting measles, smoking, rolling rocks down a hill before church-bound carriages, and running away from home. Clemens and his family moved to Hannibal, Missouri, a port on the Mississippi River, when Samuel was four years old. There, he received a pubic school education. After the death of his father in 1847, Clemens was apprenticed

Common Sentence Ending Particles in Japanese

Common Sentence Ending Particles in Japanese In Japanese, there are many particles that are added to the end of a sentence. They express the speakers emotions, doubt, emphasis, caution, hesitation, wonder, admiration, and so on. Some sentence ending particles distinguish male or female speech. Many of them dont translate easily. Click here for Sentence Ending Particles (1). Common Ending Particles No (1) Indicates an explanation or emotive emphasis. Used only by women or children in an informal situation. Kore jibunde tsukutta no.㠁“ã‚Å'è‡ ªÃ¥Ë†â€ Ã£  §Ã¤ ½Å"㠁 £Ã£ Å¸Ã£  ®I made this myself.Onaka ga itai no.㠁Šã  ªÃ£ â€¹Ã£ Å'çâ€"݋ â€žÃ£  ®I have stomachache. (2) Makes a sentence into a question (with a rising intonation). Informal version of ~ no desu ka 㠁 ®Ã£  §Ã£ â„¢Ã£ â€¹. Ashita konai no?明æâ€" ¥Ã¦  ¥Ã£  ªÃ£ â€žÃ£  ®Arent you coming tomorrow?Doushita no?㠁 ©Ã£ â€ Ã£ â€"㠁Ÿã  ®Whats the matter with you? Sa Emphasizes the sentence. Used mainly by men. Sonna koto wa wakatteiru sa.㠁 Ã£â€šâ€œÃ£  ªÃ£ â€œÃ£  ¨Ã£  ¯Ã¥Ë†â€ Ã£ â€¹Ã£  £Ã£  ¦Ã£ â€žÃ£â€šâ€¹Ã£ â€¢I certainly know of such a thing.Hajime kara umaku dekinai no wa atarimae sa.Ã¥ §â€¹Ã£â€š Ã£ â€¹Ã£â€šâ€°Ã£ â€ Ã£  ¾Ã£  Ã£  §Ã£  Ã£  ªÃ£ â€žÃ£  ®Ã£  ¯Ã¥ ½â€œÃ£ Å¸Ã£â€šÅ Ã¥â€° Ã£ â€¢Its natural (indeed) that you cant do well when you first starts. Wa Used only by women. It can have both an emphatic function and a softening effect. Watashi ga suru wa.ã‚ Ã£ Å¸Ã£ â€"㠁Å'㠁™ã‚‹ã‚ Ã£â‚¬â€šIll do it.Sensei ni kiita hou ga ii to omou wa.先生㠁 «Ã¨ Å¾Ã£ â€žÃ£ Å¸Ã£  »Ã£ â€ Ã£ Å'㠁„㠁„㠁 ¨Ã¦â‚¬ Ã£ â€ Ã£â€š I think it would be better to ask the teacher. Yo (1) Emphasizes a command. Benkyou shinasai yo!勉å ¼ ·Ã£ â€"㠁 ªÃ£ â€¢Ã£ â€žÃ£â€šË†Study!Okoranaide yo!怒ら㠁 ªÃ£ â€žÃ£  §Ã£â€šË†Dont get so angry at me! (2) Indicates moderate emphasis, especially useful when the speaker provides a new piece of information. Ano eiga wa sugoku yokatta yo.㠁‚㠁 ®Ã¦Ëœ  Ã§â€ »Ã£  ¯Ã£ â„¢Ã£ â€Ã£  Ã¨â€° ¯Ã£ â€¹Ã£  £Ã£ Å¸Ã£â€šË†That movie was very good.Kare wa tabako o suwanai yo.Ã¥ ½ ¼Ã£  ¯Ã§â€¦â„¢Ã¨ â€°Ã£â€šâ€™Ã¥  ¸Ã£â€š Ã£  ªÃ£ â€žÃ£â€šË†He doesnt smoke, you know. Ze Elicits an agreement. Used only by men in casual conversation among colleagues, or with those whose social status is below that of the speaker. Nomi ni ikou ze.é £ ²Ã£  ¿Ã£  «Ã¨ ¡Å'㠁“㠁†ã Å"Lets go for a drink! Zo Emphasizes ones opinion or judgment. Used mainly by men. Iku zo.è ¡Å'㠁 Ã£ Å¾Im going!Kore wa omoi zo.㠁“ã‚Å'㠁 ¯Ã©â€¡ Ã£ â€žÃ£ Å¾This is heavy, I tell you.

Antigone Research Paper Example | Topics and Well Written Essays - 1500 words

Antigone - Research Paper Example However, King Creon believes that the laws are made by man and men are the only people who can change the laws. The major challenge affecting both the two protagonists is the personal pride making their stance known and not wanting to back-down. One important issue to be addressed is that the both share almost same idea, but different view. Oedipus was to become king by killing his father Laius, which happened on his way to visit the town. The tragic death of his father is outlined in the prophecy preceding the play. It outlines the issues that affect relationships in the play thereby enabling the reader to understand the role of incest in shaping the character of the main issues. The development of female heroism is depicted in the play by the actions of Antigone. Heroism and feminism has been in conflict over the years until in the last two decades. The factors that influenced the inclusion of women as action heroes include the rigid nature of the feminist agenda, feminism ideologi es of the 20th century and the role of women in the society (Wilmer & Zukauskaite, 2007, p. 45). The concept of heroism is borrowed from the ancient Greek mythology which creates personality who is immortalized. From the analysis of the play, the heroism depicted is antagonistic heroism because there are two main characters namely protagonist Antigone versus Creon. The antagonistic heroism is displayed in various traditional and modern literatures including the Harry Potter Series. Side kick heroes support the main hero. In the case of Antigone, there is no side kick hero, but only the antagonistic hero. However, some antagonistic heroism may lead to tragedy as depicted in the story of Antigone and Creon which shows the desire for freedom and social guidance (Wilmer & Zukauskaite, 2007, p. 125). In addition, the relationship and desires of the two main characters shapes the development of the story. The principles of choice and the lack of flexibility to accommodate the views of oth ers indicate the power of dictatorship and authoritarian regime. Creon refuses to accept the beliefs of Antigone and uses his authority to infringe on the rights of Antigone leading to tragedy. However, crisis in the play is presented at the start of the play, when Oedipus kills his father and ascends to power. The tragedy comes when he ascends to power and marries his mother. The life of Oedipus is complex because it marked with several challenges including being tied and thrown away in order to prevent the prophecy to occur. He is the son of King Laius and Queen Jocasta, but later married his mother. The realization of the tragedy of incest leads to death of the queen because she commits suicide after knowing the truth. Oedipus kills his father during a disagreement along the road. In addition, he kills Sphinx making him a darling for the people of Thebes. The reward for the win and following the death of King Laius, Oedipus is given the throne leading to the interaction with the queen (Sophocles, 2008, p. 1117). Final draft Literary Analysis: Antigone The story of Antigone is based on prophetic issues and the decision of main protagonists in the play. Antigone and Creon are the main protagonists of the play based on the belief and pride. The play is based on the trust and tradition of the people of Thebes. In fact, the major challenge is on the burial of Polyneices, the challenge is based on the laws to respect. Antigone believes in the laws of the deity which forces them

Greenhouse Business Challenge and Carbon Footprint in Australia Assignment

Greenhouse Business Challenge and Carbon Footprint in Australia - Assignment Example The processes, policies, and procedures to be taken up by companies in regards to carbon footprint operations would be based on standards and incentives. In the first case, standards need to be fixed by companies to measure and thereby manage the level of emissions and thereby to take resort to other non-conventional energy sources like wind and solar energy. Secondly, the focus to reduce the carbon emissions can be linked to financial incentives where it helps in reduction of operational cost (Bannon, DeBell and Krosnick, 2007, p.2). Coca-Cola since 2004 is observed to expend around $40 million in regards to the placement of sustainable refrigerators in its different stores. The refrigerators would work on alternatives for hydro-fluoro-carbons (Cogan, Good, Kantor and McAteer, 2008, p.39). The Best Practices involved in regards to management of Carbon Footprint by organizations are as follows. Firstly the management body of the concern needs to select a particular year calendar or financial in regards to gaining considerable data. Secondly, the management focuses to reduce the level of emissions from direct and indirect operations. Thirdly the management is to decide on the level of control based on direct ownership or through stakeholder approach to reducing the level of greenhouse gases (New Zealand Government, 2008). Wal-Mart focuses on designing a prototype of a store that would help in reducing emission levels of greenhouse gases by around 30 percent. It also targets in reducing emission level in the international stores by around 20 percent to the close of 2012 and in doubling the efficiency level of transportation by 2015 (Walmart, 2010). Tesco is closely working with its supply chain systems to help reduce the level of carbon emissions through a reduction in the number of transportation vehicles and also using bio-energy Tesco also rightly labels the carbon footprint in the different products (FBP 1094, p.3-7)