Essay on A Peaceful Approach to Equality - 1461 Words

At the conclusion of the nineteenth century, an era referred to as the â€Å"redemption† period, the white population organized many revolts and riots against the black population (White, Bay, and Martin 2012, 398). These acts, for example, banned the black population from voting, forbid them from becoming educated, and threatened their safety and well-being (White, Bay, and Martin 2012). These racially driven uprisings, which where coordinated by the white population, continued into the twentieth century. However, following the First World War, the black American possessed â€Å"a keener and more sharply defined consciousness, not only of his duties as a citizen, but of his rights and privileges as a citizen of the United States† (Scott 1919).†¦show more content†¦In 1919, there were 76 reported lynchings, a rise from the 60 reported in 1918 and the 36 reported in 1917 (White, Bay, and Martin 2012, 502). The racial violence reached its pinnacle (and became a national crisis) in the summer of 1919, which became known as the Red Summer (White, Bay, and Martin 2012, 502). During this period, the Ku Klux Klan’s’ anti-black, violent, racial riots materialized in â€Å"twenty-five places† and took the lives of countless black Americans (White, Bay, and Martin 2012, 502). In addition to the violence perpetrated by the Ku Klux Klan, in 1917 the striking white workers of the Aluminum Ore Company in East St. Louis brutally attacked the black workers, who had filled their positions during the strike, for acting as â€Å"strike-breakers† and taking the privilege of work away from the white laborers (White, Bay, and Martin 2012, Du Bois and Gruening 1917). During the massacre, the whites mobs were â€Å"shooting through homes and setting fire to them† and dragging blacks out of cars and beating them â€Å"into insensibility† or death (Du Bois and Gruening 1917). While this abhorrent atrocity was occurring, the white policemen and soldiers did not interfere or offer any assistance to the blacks (and in some instances even participated in the killings and destruction)—the black population was left to try to protect themselves (Du Bois and Gruening 1917). Once theShow MoreRelatedThe Song Glory, By Music Artists Common And John Le gend1653 Words   |  7 Pagesthis combination that made the song a true inspiration for all human beings because it shed a light on the struggle for racial equality that African Americans have been pursuing for over a century now and also showed that the struggle is still ongoing and is far from over. The song Glory through its lyrics included several key moments in the struggle for racial equality for African Americans such as the Rosa Parks incident, Ferguson, MLK civil rights marches and through all of these events the commonRead MoreDifference Between Martin Luther King Jr. And Malcolm X987 Words   |  4 Pagesequal in a society that thought otherwise. Martin Luther King, Jr. and Malcolm X were two of the most prominent figures during the Civil Rights Era who died for equality and Freedom. While Martin Luther King, Jr. and Malcolm X fought towards the same goal in mind, they had drastically different approaches to get to a solution. King’s approach mainly focused on love and religion. He did not view love as a weakness like others may have. In fact, he believed that it took courage and strength to love. TheRead MoreA Peaceful and Charasmatic Leader, Martin Luther King Junior 600 Words   |  3 Pagesviolent approach, but upon research, it seems clear that the Martin Luther King Junior’s approach to the civil rights movement was most effective, because he was a powerful yet inspirational leader. Martin Luther King Junior was a charismatic leader, never using violence to put a stop to inequality. He followed the ways of Mahatma Ghandi, to which both of them were peaceful. Boycotts, protests, marches, that were effective, putting an end to racial discrimination. He proved that a peaceful approachRead More The Life And Times Of Martin Luther King, Jr. Essay1714 Words   |  7 Pagesnbsp;nbsp;nbsp;nbsp;nbsp;Dr. Martin Luther King Jr. lead many of the peaceful demonstrations protesting the segregation between blacks and whites. His peaceful approach to many of the obstacles in the way of integration was the most successful during that time period. Other more violent means of protest such as the efforts of Malcom X and whites protesting integration were considered less seriously and seen as a greater threat to society. Examples of Kings peaceful protesting against segregation were during theRead MoreDr. Martin Luther King Jr.1194 Words   |  5 Pagesdemanding impatience from the African American community to achieve equality. In this paper I will be evaluating the stance that Dr. King takes on impatience by looking at Dr. King’s work as well as the work of Mahatma Gandhi, Greg Weiner, Philip Fisher, Lars Svendson, and Bauman Zygmunt. Through the evaluation of other positions on the importance of patience and impatience it will be shown how Dr. King is correct in his approach to democracy through impatience. In Dr. King’s book Why We Can’t WaitRead MoreDr. Martin Luther King Jr., A Political Icon Essay1441 Words   |  6 Pagesracial equality, his faith in the ultimate triumph of justice, and his insistence on the power of nonviolent struggle to bring about a major transformation of American society- are as vital and timely as ever. Many seek a leader that can provide assurance to their lives. Martin Luther Kings dream became that beacon of hope to African Americans and everyone seeking equality and justice. Dr. Martin Luther King, Jr. inspired people throughout the world to strive for the ideals of equality and non-violence;Read MoreNo American Dream for Some747 Words   |  3 Pages Martin Luther King believed in reaching African-American equality in the most peaceful way possible. â€Å"Darkness cannot drive out darkness: only light can do that. Hate cannot drive out hate: only love can do that† was once said by king in one of his many speeches. King’s inspiration for his non-violent activism was because of Mahatma Ghandi’s successful teachings. King traveled to India, which deepened his understanding in peaceful activism. Martin Luther King’s speeches were truly inspirationalRead MoreCompare the Philosophies of Martin Luther King, Jr. and Malcolm X976 Words   |  4 Pagesstyles they followed were completely different from each other. While one followed non-violence, peaceful way for bringing racial harmony, the other encouraged his followers to rise up and protest against white enemies. King inspired people to follow the peaceful and way to fetch the rights and equality within the black community, whereas Malcolm X believed that peaceful demonstration and arguments is nothing but only a tick by the whites to keep blacks in their placesRead MoreFeminist Theory And International Human Rights786 Words   |  4 Pagesis drawing attention to the gap between theory and praxis. She discusses how feminism has changed throughout the last 50 years . The United Nations is informed by the contemporary liberal feminist movement. When you treat power as a property, the approach ignores the differences of status and power. The moto some st important thing to get from this is that is assumes that people of a marginalized group can gain access to some sources of power, the entire group has the same access. She says that improvementsRead MoreComparing Martin Luther King And Malcolm X917 Words   |  4 Pagestook a different approach to civil rights when he was imprisoned for a string of burglaries in Boston. In jail, he embraced Islam and converted. Malcolm X appreciated the egalitarian nature of Islam; regardless of class or color, everyone was eq ual in Allah s eyes (X, et al, 155). Because he did not see this happening in America, he took a different approach to civil rights. He believed in getting civil rights by any means necessary; to defend yourself, and to fight for equality, Malcolm X believed

What Does a Downward Shift in the Supply Curve Mean

The Effects Of Alcohol And Drug Abuse On People, Families,...

This research paper will explain why alcohol and drug abuse have a negative impact on people, families, friends and society. The abuse of alcohol and drugs knows no boundaries, it does not discriminate. It affects rich and poor, black and white, young and old. Many people don’t consider alcohol as a drug since it is â€Å"legal† after age 21, but in reality it is one of the most addictive â€Å"legal† substances on the planet. They don’t realize that they have a problem when in reality what they have is an addiction. Alcohol isn’t the only substance one can get an addiction to another example of illegal and legal substances are drugs such as marijuana, cocaine, methamphetamines, and tobacco, etc... I will explain the impact on the person, family, friends, and society that drug and alcohol abuse have both positive, if any, and definite negative effects. I chose alcohol and drug abuse because it interests me and I believe this is a serious and defini te problem that affects not only the United States, but the whole world. There are also many known facts that this has been an ongoing problem for many centuries and has affected people worldwide. This affects many people who are addicted and their loved ones whom are emotionally, physically, and economically drained. People that have an addiction to either drugs or alcohol will do whatever it takes to get the money necessary to supply their addiction and get their daily fix. My family had to go through this situation so I know how itShow MoreRelatedAlcoholism : A Growing Problem1468 Words   |  6 Pagesgrowing problem in today s society. What is alcoholism? Is it a disease? What are the causes of it? What toll does alcohol abuse have on individuals? American society? American economy? What kind of treatments are available to reduce/cure alcoholism? What is alcoholism? Alcoholism is a physical or psychological need for an alcoholic beverage, which is taken for non-medical reasons and produces a noticeable effect on the body (Sheen 93). People develop the need for alcohol for many different reasonsRead MorePersuasive Essay On Drug Abuse1228 Words   |  5 PagesToday, drug abuse has become a controversial subject where various individuals have different views. Substance abuse is a substantial dilemma among people and easily spread in schools, work environments, and even in homes. Drug abuse starts in utterly reasons, but can begin in adolescence with peer pressure or friends using them, family environment that has violent, physical, or emotional abuse, and inherited genetics with mental health conditions as depression, anxiety, or ADHD (National InstituteRead MoreThe Effects Of Drug Addiction On Children1506 Words   |  7 PagesIntroduction When an individual is struggling with drug addiction problems, the family is affected physically, mentally, and emotionally. The disease not only changes the addict’s whole life, but it changes the lives of their family members as parents get torn apart from themselves and each other. The role of each family member begins to shape around what is in the best interest of the addict. This research paper is an overview of the effects that raising a drug addicted child has on parent’s ability toRead MoreThe Psychological Effects Of Adolescent Substance Abuse1469 Words   |  6 PagesAdolescent substance abuse is one of the largest issues faced by our society today. According to Teenrehab.com, nearly 50% of all high school seniors have abused some form of illicit substance and according to National Institute on Alcohol Abuse and Alcoholism nearly 70% of 18 year olds have at the least tried alcohol. Many more adolescents are trying, and getting addicted to, drugs every yea r. In my opinion this is one of the most critical issues that we have to address as a society. Summary Response:Read MoreDrug And Alcohol Abuse Has Been Rife1400 Words   |  6 Pagesdecades, drug and alcohol abuse has been rife. They are a huge problem in our society. Not only has the drug problem increased, but many drug related problems are rising as well. Men, women, and children are becoming addicted to illicit substances because they are too available to them. Billions of dollars are spent to aid the prevention of drug abuse, to treat addicts, and to fight the war on drugs. This is a very combative problem, the more it’s fought, the more it fights back. Drugs and alcohol notRead MoreThe Signs Of Addiction And Addiction898 Words   |  4 Pages Families can do different things that can help with addiction. According to Alcohol and Drug Abuse Affects Everyone in the Family (2015), families can learn the facts about drugs and addiction so they can know what to expect. The family needs to make sure they get help for themselves other than getting help for the addicte d person, but also learn what they can do to help the addicted family member. They would maybe need to get a family intervention and always look for a long term recovery. The familyRead MoreEssay on Burn the Fuse of Drug Abuse667 Words   |  3 PagesAddiction and abuse of drugs have remained an unexplainable circumstance, even till today. A mistaken assumption is that drug abusers lack moral principles, and if given a chance or in the presence of will power, their selections could be altered. In reality, drug addiction is known as a complex disease and requires more than will power or mere good intentions to change. Due to the fact that drug addiction could change the way the brain works, with time, the brain promotes compulsive drug abuse. It is difficultRead MoreEssay about Views on Alcohol and Drug Abuse733 Words   |  3 PagesAlcohol and drug abuse among the youth and the adult population is a growing social problem in the United States. The teenage population is very influe ntial to when around its peers. With peer pressure and social roles, teens tend to try and be like the person they look up to, and will do just about anything to look and seem cool in an effort to fit in. Adults tend to turn to alcohol and drugs due to life experiences, such as getting laid off of a job,a death of a family member or friend, or simplyRead MoreAlcohol and Drug Abuse1722 Words   |  7 PagesAlcohol and Drug Addiction Samara Kitchens COM/156 Instructor: Sunday, May 19, 2013 There was a missing person report across the news today, my co-worker stated. I never paid any attention to it; I went on about my day as if everything was fine. When I arrived at home I had severalRead More Drug Abuse in the United States Essay1044 Words   |  5 PagesDrug Abuse in the United States of America In the United States of America, we, the people value several things, some of which are freedom, expanding and taking care of our families and our financial security. We, the people, take such things for granted. We also discourage some behavior, such as crime, laziness and use of illegal drugs. Drug abuse is one of the most discouraged behaviors in our country. Use of illegal drugs is harmful to the userand all those with whom the user

The Assassination of Abraham Lincoln Essay - 913 Words

Abraham Lincoln was the 16th president of the United States of America. He was elected into presidency on November 6, 1860. Many of the southern states were unsupportive of Lincoln becoming president because he had run on an anti-slavery platform. Lincoln being elected into presidency caused states such as South Carolina, Mississippi, Florida, Alabama, Georgia, Louisiana and Texas to split from the Union. In his inaugural address Lincoln proclaimed it was his duty to maintain the Union; a month later the Civil War began. Although Lincoln did many great things for our country, his vital role in the Civil War is what most likely lead to his assassination. Many people believe that the main reason for the Civil War was to end slavery.†¦show more content†¦However, the Emancipation Proclamation did not free all slaves in the United States. It declared that only slaves living in states not under Union control be free. This officially changed the purpose of the Civil War. The Nort h was no longer only fighting to preserve the Union but also to end slavery. The Civil War continued for the next four years, ending on April 9, 1865. Legal freedom for all slaves did not come until the final passage of the Thirteenth Amendment in December of 1865. President Lincoln was a strong supporter of the Thirteenth Amendment; however, he was assassinated before its final presentation. It was on April 14, 1865 that Abraham Lincoln was assassinated. Lincoln went to see a play with his wife at Ford’s Theatre in Washington D.C. During the play a man by the name of John Wilkes Booth snuck in and up the steps that lead to the balcony where Lincoln was sitting. He waited until there was a part in the play for the crowd to make noise and it was then that he shot President Lincoln in the back of his head. It is said that after shooting Lincoln in the back of the head, Booth jumped onto the stage from the balcony where Lincoln was sitting and shouted, â€Å"Sic semper tyrannis ! (Ever thus to tyrants!) The South is avenged† and fled on horseback (history.com). Lincoln died the next morning. John Wilkes Booth was born in Maryland and remained in the North during the Civil War. However, he sympathized for the Southern Confederate states.Show MoreRelatedThe Assassination Of Abraham Lincoln861 Words   |  4 PagesAppomattox Courthouse, one of America s greatest presidents, Abraham Lincoln, was shot and killed by a man named John Wilkes Booth. Specifically, John Wilkes Booth was an American play actor and a big sympathiser for the Confederacy. Booth was well known for his hatred towards the President and his crazy ideas and motives, which lead to the killing of Lincoln. Many conspiracies and theories today believed the assassination of Abraham Lincoln was handled by John Wilkes alone, but other conspiracies believedRead MoreThe Assassination Of Abraham Lincoln1064 Words   |  5 PagesColin Shafer Abraham Lincoln’s Assassination President Abraham Lincoln was the first United States president ever to be assassinated while in office. He was president during the Civil War and had many people that did not like him. John Wilkes Booth did not like Abraham Lincoln and was responsible for the President’s death. Abraham Lincoln was born in Harden County, Kentucky on February 12, 1809. His parents were Thomas and Nancy Hanks Lincoln. In 1818, his mother died while he was just nine yearsRead MoreThe Assassination Of Abraham Lincoln1535 Words   |  7 PagesMichael Cardenas Ritmann History 2B October 16, 2015 The Assassination Of Abraham Lincoln On April 14, 1865 at twelve o’ clock midnight John Wilkes Booth lay in his bed at the National Hotel. Three days earlier he had attended a speech given by President Abraham Lincoln at the White House. The civil war had commenced just two days earlier and the crowd was jubilant. When Lincoln concluded his speech with the the acknowledgment of black suffrage, Booth became incensed and declared that â€Å"Now byRead MoreThe Assassination of Abraham Lincoln511 Words   |  2 PagesThe Assassination of Abraham Lincoln The assassination of President Abraham Lincoln occurred on April 15, 1865, Washington, D.C. Lincoln was watching the play â€Å"Our American Cousin† at Ford’s Theatre located in Washington D.C. John Wilkes Booth entered the theatre during the play and shot and killed President Lincoln. This tragic event changed history. President Lincoln was the President of the United States during the time of slavery. He was also the president during the Civil War. Lincoln wantedRead MoreThe Assassination Of Abraham Lincoln Essay1317 Words   |  6 Pagesâ€Å"Sic Semper tyrannis† or â€Å"Thus always I bring death to tyrants† were the famous words of Confederate actor John Wilkes Booth after he shot President Lincoln at Ford’s Theatre. The assassination of Abraham Lincoln was a tragic event that will be forever remembered in the hearts of all American citizens. On April 20, 1999 in Littleton, Colorado, Booth’s words would make a comeback during another Am erican tragedy; Columbine high school was the setting for arguably one of the most notorious school shootingsRead MoreThe Assassination Of Abraham Lincoln Essay1342 Words   |  6 Pagesâ€Å"Sic Semper Tyrannis† or â€Å"Thus always I bring death to tyrants† were the famous words of Confederate actor John Wilkes Booth after he shot President Lincoln at Ford’s Theatre. The assassination of Abraham Lincoln was a devastating event that will be forever remembered in the hearts of all American citizens. On April 20, 1999 in Littleton, Colorado, Booth’s words became a part of another American tragedy; Columbine high school was the setting for arguably one of the most infamous school shootingsRead MoreThe Assassination Of President Abraham Lincoln Essay983 Words   |  4 PagesOne of the most tragic moments throughout all American history in my opinion is the Assassination of President Abraham Lincoln. With no surprise I am writing about certain event that oc curred leading up to, during, and after this unfortunate event. This historical event is clouded with conspiracy but I will try to avoid specifics of that particular view. Abraham Lincoln was born in a little town located within Hardin Country, Kentucky on February 12, 1809 (www.whitehouse.gov/abrahamlincoln). HeRead MoreThe Assassination of Abraham Lincoln Essay1646 Words   |  7 Pagesorphaned child-to do all which may be achieved and cherished a just and a lasting peace among ourselves, and with all other nations†-Abraham Lincoln, Second Inaugural Address (Great Documents of America 19). Abraham Lincoln was the sixteenth president of the United States and perhaps one of the most hated presidents that ever served, this hatred for president Lincoln came from his options and actions regarding the nation’s conflict at the time; the Civil War, this came after the succession of fourteenRead MoreThe Assassination Of Abraham Lincoln1456 Words   |  6 Pagesbe the same today if Abraham Lincoln was never assassinated on the unfortunate night of April 14, 1865. His killer, John Wilkes Booth, had a strong resent for the Union that subsequently caused a dramatic shift in history. This hatred was caused by many factors, such as his background and where he grew up, his lust for power and fame, and his mental illness. John Wilkes Booth, a master assassinator and conspirator, hoped to strengthen the confederacy by killing Abraham Lincoln. However, this murderRead MoreAbraham Lincoln s Assassination Of President1176 Words   |  5 PagesAbraham Lincoln’s Assassination President Abraham Lincoln was the first United States president ever to be assassinated while in office. He was president during the Civil War and had many people that did not like him. John Wilkes Booth was one of those people and was the man responsible for the Presidents death. The following is about Abraham Lincoln, John Wilkes Booth, Booth’s plan for Lincoln, the President’s assassination, Booth’s capture and how it affected history. Abraham Lincoln was born

You Only Live Once Free Essays

Everybody these days say, â€Å"You only live once† but have you ever taken the time to look at why? Kids, teenagers, and a few adults that live by the modern terms pursue their actions upon this saying. Each individual is different, we all think differently based upon what we do, how we were raised, the culture were brought up in, and other factors that relate to an individual’s life. Not everyone is going to think why we live once or if we live once do we get an after life? Some cultures actually believe in re-birth but that is a different subject. We will write a custom essay sample on You Only Live Once or any similar topic only for you Order Now My opinion toward this question is based on my beliefs and the actions that I have taken to achieve to this mental status. I believe we all live once to attain a successful endeavor that not only provides the necessities for yourself but can facilitate to those that are near you. Mistakes are bound to happen when pursuing this successful role toward â€Å"only living once† but knowing the difference between knowing if a mistake will happen and having a mistake happen during your actions that take place is different.For example you could be studying for an exam in math and English but decided to study for math because you assume you will do more poorly at it than English because you have always been average in Math and English is not a problem, so as test day comes and you take the math test you seem to not have a problem but as you took the English exam you take longer because you had not equally balanced the study time and had not focused on what the exam was really going to be so you did poorly on the subject you thought you’d do well in, that is a mistake that was not done without knowing.An example of just knowing the mistake is when your hanging out with your group of friends and your offered a substance you are not suppose to abuse and ha ve thought about a wrong factor that may interfere with your actions if you follow the steps of your peers but even as that thought came across you do it anyways leading you to get in trouble by the authorities an revealing the mistake you knew that would happen.Knowing the difference between the two is crucial because depending upon the situation and how the mistake was approached your more than likely to learn from it, making yourself a better person and achieving your endeavor. But having a repetition of the same mistakes leads nowhere and keeps you in the same spot having success that lied in your hands be in someone who well deserves it. No doubt you may live once whether you make the simplest istake or not but living in happiness is the key to fortune and success. Think about life being as one and making the best of what you have leads to many good things so even if you think about â€Å"you only live life once† think about how you would like to live it. Think about what success means to you and be fortunate to those that reside by you because smart decisions will be well put off in the near future as life is a growing process. How to cite You Only Live Once, Papers

Certifications and Benefit Corporation Statutes †MyAssignmenthelp.com

Question: Discuss about the Certifications and Benefit Corporation Statutes. Answer: Introduction Tom Shoes which is well recognized as TOMS is a for profit organisation which is established in California, The United States in the year 2006 by the efforts of Blake Mycoskie. The organisation is also considered as a good example of a social enterprise as its purpose of existence is not only profit making but also to help the societies and the communities to develop and grow. There are basically five primary products that comprises of handbags, apparel, coffee, eyewear and shows that are typically based on the design of Argentine alpargata. The key social objective of TOMS is to help the society by its social work such as whenever the organisation sells a pair of shoes, at the same time a new pair of shoes is offered to an impoverished child free of cost and when an eyewear is sold, the profit attained from that is used for restoring the eyesight of the individuals in the developing nations. In the year 2014, the organisation has launched TOMS Roasting Co. and where the social activ ity associated is supplying 140 litres of safe water to the people who are in need of it in respect with each purchase of TOMS Roasting Co. coffee. In the year 2015, the organisation launched the bag collection which was primarily launched for having a contribution in the maternal health advancements. With the purchase of TOMS bags, there is distribution of birth kits to the women for having a better and improved practice of safe childbirth (Toms, 2017). There is a need of marketing plan for the product and activities of the social enterprise can add value to the organisation and the report will present some key aspects of the marketing plan which will help in delivering high value to the enterprise. Macro Environment Analyses There is a need to expand the products of TOMS so that more number of individuals can be the targeted customers and increase level of social development and social progress of the organisation. For this, there is a need to understand the untapped markets of The United States by the means of PEST analysis: There is vast attention drawn from the several organisations to the social enterprises such as the government organisation, the non-government companies and the advocacy groups. Due to huge size of the retail sector as well as a significant aspect of the economy and social welfare, there are several discussions that occur due to future and present state of the social enterprise and the retail sector on the global basis. The numerous political aspects that affects the performance of TOMS comprises of the subsidies offered, legislations for the business activities, overseas competition and policies and procedures (Noori, Kucukvar Tatari, 2015). The retail industry and the socially recognized organisations of The United States are somewhat at a high level of risk because of the fact that there is a need of high amount of capital, considerable strategic management and customer and community satisfaction (Lawn, et al., 2012). There are several economic aspects that impact the business operations of TOMS such as increased currency rates, trade cycles, competition with overseas countries, market season ability, competitive rivalry and mergers and acquisitions (Radojevic Bashkin, 2007). There is increased concern of the individuals over purchasing products and services from those organisations that are high in social responsiveness and responsibility. Therefore, it is a beneficial aspect for TOMS to perform business as a social enterprise to attract more number of consumers and as a result help the societies to get developed with a rapid rate. There are numerous practices of TOMS which are socially recognized and are vital in offering support to the organisation (Visser Tolhurst, 2010). The United States is one of the leading countries in retail sector as the retail industry is booming and developing with a sound and upsurge rate. The products and the services of the organisations are completely technologically developed and extremely techno savvy. There is integration of technology and operational efficiency that promotes the productivity of the organisations. The use of technology is also widening in the social enterprises for the purpose of social development as well as profit generation (Gambacorta, Hofmann Peersman, 2014). Macro environmental actors In the present scenario, the number of organisation who perform both profit for business and social good are increasing because of the fact that the customers also want to purchase from such socially responsible companies and thus the competition is also growing in this field too. There are few competitors both at domestic and international level that also perform similar things i.e. the development of the society through their business operations. It also comprises of competitors such as the NPOs, NGOs, the government organisation and other business organisations such as Teach for America, Newmans Own, Comic Relief, etc. All such social enterprises are doing well and have strong customer base too so that they can help the societies to get boost and developed. These macro environmental actors i.e. the competitors have a direct impact on the value creation, communication and delivery of the products of TOMS. In terms of value creation, the societal values created by these actors are c ompared with atht of TOMS and the one who generates more value is considered as more socially responsible. Thus, it targets the organisation to deliver increased value to the society as well as the customers (Doherty, Haugh Lyon, 2014). At the same time, the organisation is also required to have improved communication with the customers so that they can retain and have reliable association with the company otherwise such actors fetches the attention of the customers. And in terms of delivery, the impact of macro environmental factors can be realised as the organisation is required to perform the social good and development as soon as possible because of the fact that due to increased competition the reliability is proved by the means of delivery and outcomes only. Thus, the increased competition poses few threats for the enterprise and its long-term sustainability (Murray, 2012). Business performance analysis The business performance of TOMS can b e assessed and analysed as the company has offered 35 million pairs of shoes since its established i.e. by 2006. With a social purpose, the enterprise is successful enough in performing and operation a social business (Anderson, 2015). The organisation gives the shoes in around 60 nations and has an alliance with 100 NGOs that distribute these shoes to the needed ones. Presently the organisation has more than 550 employees who are serving in five different product lines and achieving the objectives of social development (Lebowitz, 2016). The organisation is one of the leading enterprises who have achieved balancing in performing profit with purpose. The business performance and the expansion and development of the enterprise can be realised as from $25,000 to $250,000 it has invested as its social entrepreneurship fund for the development of the societies. Thus, the organisation is one of the most recognized and leading example of social enterpr ise across the world (Buchanan, 2016). SWOT analysis Enterprises such as TOMS possesses some specific strengths such as they have huge subsidies and grants from the organisations, institutes and government as they are primarily working for a social cause. Strength of the organisation is that it is highly socially responsible which enhances the brand visibility and recognition of the enterprise in the customers eyes. Other few strengths of TOMS comprises of significant presence in few regions of The United States, reliable customer base and strong communal support. There is also appropriate support of the stakeholders because of increased profit generation (Toms, 2017). Organisations such as TOMS barely cover their expenditures by the means of profits. The organisation has its key emphasis on the satisfaction of the consumers and the development of the society. Thus, the profits and revenues suffer and this is a prime weakness of the enterprise. There are vast opportunities for TOMS to have more partnership, expansions and have grants from the institutes and government organisations. The organisation can enjoy the alliances and can extend the reach of the products and services and as a result there can be increased level of societal development as well as profits. There is a threat of economic crisis as well as also having increased customer bases in such a competitive era is very much difficult for the organisation. Thus, there is threat that whether appropriate funds would be arranged or not for the accomplishment of the social cause or not (Anderson, 2015). Segmentation and target market analysis The complete market is segmented on the basis of four specific market segments. The segmentation of the market helps in effective target marketing and framing of adequate strategise to target the market band generate sales for the products and services. On the basis of geographical segmentation, presently the reach of TOMS products is basically in California only and there is a vast need that few other regions of the United States must also target by the enterprise so that there can be increased reach of the products and higher level of societal support can be offered to the communal. Thus, geographically the market must be segmented by tapping the more untapped regions and also the one which are considered as good and crowded locations (Brown Wyatt, 2010). On the basis of demographic segmentation, both males and females member of the societies are equally targeted as there are products for bother of them such bas apparel, shoes, eyewear and from the handbags range the primary market segmentation will be done of the basis of women. As well as from the age perspective, the markets are segmented atht covers mostly the individuals from age group 20 to 50 as they have high purchasing power as well as increased demand or such products (Defourny Nyssens, 2012). On the basis of psychographic segmentation, there covers those people that are much involved in social activities and have high purchasing power. Such group of people are more likely to be the potential customers as they have a tendency to purchase things and get associated to those organisations that are working for a social cause too in addition to their commercial business. On the basis of behavioural segmentation, the market segment is on the basis of loyalty and reliability as there are the customers who are evidently associated with the brand and the products of the enterprise. As well as the market is also segmented by the means of buyer readiness as these customers have an intention to buy products by having a concern regarding the social cause associated with each buying (Bull, et al., 2010). For targeting the potential customers and the market, the enterprise will offer its products by the means of differentiation as there is also a social cause associated with the selling of the products which so not there in other organisations, thus the markets will be targeted by the means of offering the significance of fulfilling social responsibility through the purchase of the customers (Lee Kotler, 2011). Marketing objectives The financial objectives of the enterprise is to have increased revenue and profit generation for the stakeholders by the means of increased customer base and selling of the products so that the stakeholders continue with their purpose of social development as well as also have funds to manage the commercial business of the organisation (Pirson, 2012). The organisation wants to increase its sales from twenty percent by the means of this marketing plan of having further expansion in the untapped regions of the United States (Luke, Barraket Eversole, 2013). The non-financial objectives of the organisation behind developing this marketing plan is to have increased societal growth and developments by the means of offering help to more number of individuals through water supply, funds, shoes and other monetary and non-monetary offerings. The organisation also wants to reach the developing nations and help them in various ways as a social enterprise for their progress and growth (Pirson Lawrence, 2010. SMART principle A SMART principle or marketing objective can be used for as the blueprint for attaining high level of efficiency in the marketing plan developed for the organisation. In link with the situational analysis of TOMS following is the SMART principle or marketing approach of the enterprise: The specific or particular marketing objective of the plan is to enhance the social development as well as the growth of the societies through increased customer base and expansion in the untapped regions of the nation. The success of the marketing plan is measurable in nature as it can be evidently measured through the increased customer base, enhanced sales, increase demand for products, more number of alliances and high societal development. All these aspects measure the efficiency of the marketing plan. The marketing objectives are achievable in nature as there can be extended the roots of the organisation in the rest part of the United States also. By having expansion and increased customer base, the objective of achieving more funds for the development of the societies can also be achieved with a faster rate (Grassl, et al., 2012). The marketing objective or principle is realistic in nature as they can be achieved by the organisation as TOMS possess the strength to have expansion and get more number of customers associated with it and perform social good. The marketing plan has a proper and scheduled beginning as well as ending. The marketing plan developed for TOMS have a proper timeline of the activities as it has present opportunities to grow and extend its customer base in a given time frame and also achieve social development of the societies through its expansion in a given timeframe (Sakarya, et al., 2012). Marketing strategy and programs The product is the various products of Toms which need extended customer bases such as the shoes, bags, eyewear, apparel, etc. These are the products that also generate funds for the developed of the societies such as impoverished children, poor people, women, etc. With each purchase of the products and the profit earned by the organisation with the selling of some of the products, it can help such groups of masses with that money for their development and progress and have social good (Nwankwo Gbadamosi, 2010). The prices of the products are affordable in nature and can be purchased by the individuals who are middle as well as upper class. There are also available products which are offered at discounted prices when people buy them in a good number of quantities. The place targeted is the domestic nation only i.e. the United States but the various untapped regions of the country where it has low significance and where the enterprise does not have a reach. There will be more number of stores of the enterprise at some of the most crowded and happening locations so that more number of customers get be attracted to purchase products (Mitchell, Madill Chreim, 2015). For the promotion of the organisation and its products, there will be used few key promotional tools such as firstly one of the most powerful promotional tool i.e. the social media. It is one of the prime source through which advertisement of the social enterprise can be performed and gather the attention of the potential customers such as by means of social sites and platforms. Another tool will be posters, hoardings, emails, television advertisements, personal selling and word of mouth. One more key promotional tool can be association with other organisations that work for social good so that more number of alliances can be formed and the brand visibility can be increased (Fourali, 2010). The people associated are the employees as well as the volunteers that work for the enterprise. The organisation works both for commercial as well as societal benefit and thus there are people who have their reliable association with the organisations. They help in offering monetary and financial support the needed people (Mitchell, 2011). The enterprise wants to expand its services through having more number of stores in some of the most renowned and best places of the United States only. If the store will be opened at the crowded and a place where there is a shopping mall or any hub for people where they regularly visit then it will be a point of attraction for them. There will also be uploaded the videos and photos of people who have received helped from the enterprise and have achieved a good an better life. Such ambience and physical evidence will help in increasing their interest for buying products from TOMS as it is a social good too (Ginevi?ius, Podvezko Ginevi?ius, 2012). The process involved is the manufacturing of those products and selling them at a price which can both perform a commercial business as well as help in achieving the social and ethical objective as planned. With every purchase of a shoe or an eyewear automatically with an integrated process same amount is used for the betterment of the individuals who require help (Mitchell, 2011). Conclusion The organisations are required to perform both entrepreneurial good as well as social good for having a recognized social presence and long terms sustainability. From this report, it can be concluded that if ROMS as a social enterprise expands in reach in the untapped regions than it can increase its customer base as well as also extend the reach of its social good and communal developed through the money earned from upsurge sales. Thus, it can be stated that the marketing plan for TOMS can be well executed and give positive results if it is performed with utmost effectiveness and efficiencies and by targeting the correct set of customers. It is recommended that the organisations must fulfil their social responsibilities by the means of giving some amount of share of their profits for the development of the societies as well as it should also take good use of the promotional tools so that more number of customers can have a reliable association with the enterprise. References Anderson, E., (2015). 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